Healthcare
Lead Product Designer
Salesforce Design
2026
J&J withMe merges disconnected platforms into one scalable Salesforce experience that performs 75% faster.
Role
Lead Product Designer owning the patient and caregiver experience. Managed team outputs, design system strategy and business alignment.
Impact
Improved time to application from 16 to 11 minutes. Achieved 100% brand adherence in design system while reducing delivery time by 20 weeks.
Problem
Patients re-entered information across disconnected sites. Enrollment experience was slow, and every brand rebuilt its design from scratch.
Solution
A modular patient portal built on the Salesforce CRM + Experience Cloud, supporting 9 brands with one intake for qualified programs.
1. Issues
Standalone, disconnected sites blocked prescribed patients from getting on treatment quickly with the right support.
Form fatigue
Patients re-entered the same information across screens and sites.
Variable look
Each brand used unique design systems, without accessibility in mind.
Redundant steps
Eligibility came late, so users took. longer to find the right support.
6 sites
for Patient Portal, Cost Support, Rebates, Documents and Forms
2. Constraints
Retrofit existing features into a resilient platform for various personas and medicines.
Parity
Build the CRM with all existing functionality from the old platform, then solve for quick wins on top of it.
Strategy
Start with the Immunology portfolio, so the experience must seamlessly change for only 9 of 49 medicines.
Scope
Fit persona needs and brand rules within the design and experience, without needing brand-by-brand screens.
Performance
Stay fast on Salesforce Experiene Cloud by branding SLDS 1 components instead of building custom ones.
3. Ideas
Consolidating sites, forms, requirements and security with a modular design system.
Shared landing page
Consolidating programs, accounts, rebates, forms, and uploads into one platform behind a shared landing page across brands.
Filter eligibility before enrollment
Chunk and collect information top-down to match users with the right program, cutting enrollment from six steps to five.
Enforce required steps and validations
Make required steps prominent, and critical fields immediate, with real-time data validation that prevents errors.
Simplify search criterias
Variable fields using fuzzy matching criteria gave the right result while simplifying the experience, improving the drop-off risk.
Ask minimum viable information
Remove redundant clutter and ask for bare minimum information required to apply, encriching data quality and user experience.
Leverage light-gated experiences
Enable personalized links with one-click access to critical forms and authorizations, providing relief and security.
Modularize branded design delivery
Templates with modular tokens used as a brand layer on one shared design system allowed brands to look different but feel same.
